YKC. Yaaron Ki Company
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Estimate & Scope of Work

In Design Dialogue
with Tostem

End-to-end post-production & social repurposing for a ten-episode premium architectural podcast.
Prepared for
TostemAttn: Ayushi
Prepared by
YKC MediaRohit · Kolkata
Reference
YKC-TSM-001Issued 18 Jun 2026
Validity
30 daysthrough 18 Jul 2026
01The brief, as we read it

We take your raw two-hour conversations and craft them into polished episodes of up to forty minutes — story-edited for the most coherent, valuable dialogue, with multi- and single-cam angles and external audio synced flawlessly, colour-graded, audio-mixed, and dressed in a consistent on-brand graphics system. Each episode is then repurposed into a vertical trailer and a set of hook shorts built to drive traffic on Reels and YouTube Shorts.

Scope is post-production only. All footage and external audio are recorded and provided by Tostem. Three episodes are already shot and ready to enter the pipeline:

Ep 01 · shotAr. Bobby MukherjeeMulti-cam · 3 angles (wide + guest)
Ep 02 · shotAr. Sonali BhagwatiSingle-cam · heavy B-roll
Ep 03 · shotAr. Hiren PatelSingle-cam · heavy B-roll
02What gets delivered
One-time · Master Assets

The series look

  • Show packaging suiteIntro & outro sequences, lower-thirds, on-screen typography system and title cards — built once, reused across all ten episodes.
  • Master trailer + 2–3 teasersEstablishes the show as premium, cut from the best bites so far. Delivered 16:9 (YouTube) and 9:16 (Reels / Shorts).
Built first so every episode ships with a consistent, broadcast-grade identity.
Repeats × 10 · Per Episode

The episode package

  • 1× Full episode — up to 40 min16:9 at 1080p/4K, fully colour-graded, audio-mixed, packaged with B-roll & typography.
  • 1× Episode trailer — 9:16 verticalAnnounces the guest, the hook and the release date.
  • 2–3× Hook shorts — 9:16 verticalCut-downs of the sharpest lines with dynamic, easy-to-read captions.
Under the hood: story-edit / culling (2 hrs → ≤40 min) · multi-cam + audio sync · contextual B-roll integration · colour grade · audio mix.
03Investment
Configure this estimate
Choose a package and dial in the episode mix — every figure below updates live. Our recommendation: Signature, full series.
    Single-cam episodesi
    1 main frame · heavy B-roll
    9
    Multi-cam episodesi
    3 angles · e.g. Ep 1, Bobby Mukherjee
    1
    Spread over months
    Line itemAmount (INR)
    04A sensible way to start

    Because three episodes are already shot, we suggest opening with Phase 1 — the master assets plus those three episodes (tap the Phase 1 preset above to see the figure). It locks the series identity, puts finished, on-brand episodes in your hands fast, and de-risks the commitment for both sides. The remaining seven episodes then run at roughly two per month on the same per-episode rates.

    05Timeline
    Weeks 1–3
    Master assets
    Packaging suite + master trailer, with one to two approval rounds.
    Weeks 4–8
    First 3 episodes
    The already-shot episodes, delivered once packaging is locked.
    Ongoing
    ~2 episodes / month
    Steady cadence through the remaining seven guests.
    Full series
    ~5–6 months
    All ten episodes packaged, with trailers and shorts.
    06Inclusions & assumptions

    Post-production only. Tostem provides all footage and external audio tracks.

    B-roll. Project visuals / stills provided by Tostem or the architects where available; any stock footage licensing is billed at actuals.

    Music. Royalty-free / licensed library tracks; premium or commissioned licensing at actuals.

    Hook shorts. 2–3 per episode as standard; Premiere extends to 3–4. All with dynamic, easy-to-read captions in English.

    Revisions. Essential 1 round · Signature 2 rounds · Premiere 3 rounds per deliverable. Additional rounds billed.

    Complexity. Per-episode rate assumes runtime ≤40 min and standard complexity. Each additional multi-cam episode +₹15,000; rush turnaround (under one week) +25–50%.

    Camera mix. Of the three shot episodes, Ep 1 is multi-cam and Eps 2–3 are single-cam. The remaining episodes are estimated single-cam by default and adjust live if any are multi-cam.

    GST. Fees are quoted exclusive of GST. 18% GST is added on top; the "Total payable" figures include it.

    Payment. 40% on kick-off / packaging approval; balance billed per episode batch or as a monthly retainer.

    Figures are in INR. Estimate valid 30 days from issue (through 18 Jul 2026).

    YKC.Yaaron Ki Company
    Rohit · Founder & Creative Director
    rohitthink@ykc.media · +91 84206 48474
    ykc.media · Kolkata
    Looking forward to building something worth watching, end to end.